Social Media Strategy: How to Do It Without Mistakes There are many opinions surrounding the use of Facebook by doctors, each very distant from the other. Some social media managers believe germany phone number that Facebook is irreplaceable for reaching a large but at the same time targeted audience. Other consultants who are more rigid in their ethics view social media as a place where a doctor should not even set foot, except for their own personal entertainment. A real middle ground, in my opinion, does not exist. In the past, in fact, we published an article on this blog that explains how Facebook has several regulations to protect its members.
The risk that you often run, in fact, is to see your ad not approved for violating one of these regulations . Social networks, therefore, should be used only in a very limited way. They are very important because they allow your medical practice additional visibility online. I consider it a mistake not to create a business page for your business, but, at the same time, I would leave Facebook only a supporting role within your web marketing strategy. As I often repeat, it is not so much the tool or the communication channel that is wrong: what can affect the success, or otherwise, of your campaign is the way in which it is used.