What are the phases of the funnel that we need to philippines phone number list explore in order to have a clear vision of the touchpoints that make up the customer journey , or the path that the potential customer takes before reaching the conversion ? I'm talking about 3 key points:
Awareness.
Consideration.
Decision.
Translated into Dante’s language, these terms are about knowledge, consideration, and decision. Want to learn more? Read on to learn about the different characteristics that allow a potential customer to follow a purchasing path.
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Knowledge or awareness
Consideration of conditions
Final purchase decision
Knowledge or awareness
The awareness phase, or knowledge, is the one that allows you to start your journey in what is the buyer journey. That is, the path that the user takes to get to purchase your product or service. Assuming a sales funnel , or a series of messages and actions that you put into practice to guide your potential customer towards your ideal conditions, in this case we are in the initial phase of the journey.