Tony Stark is an arrogant peacock – but still popular with the audience.
The BBC's Sherlock Holmes is a sociopath - but people love him.
Maximus in the film "Gladiator" has a fixed value system and does not deviate from it. The audience admires him for this.
I know.
The temptation is great to make your hero "perfect".
That he has an answer for costa rica telegram screening everything. Always follows logic. And adapts.
But that is poison for your story.
It becomes as boring as a press release.
Even when you tell your company story, you should include the founder’s opinion.
Your business – and you – must have your own strong opinions.
Otherwise you will get lost in the same old thing like a concrete block.
22. What is the why of the story?
Dale Carnegie is a master of this technique.
In his book "How to Win Friends" he shows how.
He tells page after page of one story.
Why?
To get his message across:
"Never criticize."
All stories have the same "moral of the story."
Therefore, always ask yourself: What is the core message of this story?
Why am I telling it?
What effect does it have?
Unfortunately, we often meet people who have no feeling for this. They tell stories, but don't know what the point of the story is.