Bonus #2: John Carlton
– The inventor of the "one-legged golfer"
copywriter John Carlton
~ John Carlton
"No author has had as much stolen as me."
John Carlton is still alive.
And he has a blog that he still writes regularly.
Here you can read his croatia telegram screening blog and learn from him.
John Carlton became a marketing legend thanks to his most famous advertising slogan: the one-legged golfer.
See for yourself:
The headline is as powerful as a golf club in the face.
You can immediately imagine the one-legged golfer - and how you can improve your swing overnight.
Visual copywriting of the highest class:
One-legged golfer
50 yards
Overnight
explosive power
accurate as clockwork
The headline combined with the first paragraph is already so strong that if I were a golfer, I would have already pulled out my credit card.