Young people are much better able than older generations to give new digital trends and social media a place within their digital world. They give each social media channel its own purpose and function. Young people experiment more quickly with new developments, but also know how to use this effectively for their own purposes. Think of the development of Houseparty, which is now used to discuss homework.
Young people are much better able than older generations to give new digital trends and social media a place in their digital world. They give each social media channel its own purpose and function.
They spend less time on traditional media than other generations, can absorb information faster and communicate more effectively. Is that so bad? You see that social media has a positive effect on contact with friends and family among young people. And that also works offline. So they are not completely fixated on their screen, but attach great value to face-to-face contact with family and friends. And that also confirms the interesting experiment by Onno Hansen-Staszynski in collaboration with 3FM: ' Only allowed to chat for 24 hours: this is how young people react '.
Photo Houseparty
Photo Houseparty
We should also not tar all young people heavy construction contractors email list with the same brush. Level of education, age and gender already cause differences in their use of social media. For example, within vocational education alone we see a difference between level 1 and level 4 students. It is good to take differences into account and to stimulate young people to use online media.
There is still a large open space in informing young people about social media. Think of subjects such as FOMO and opportunities and threats of social media. There is a role for parents and education in this. It is crucial that we also teach young people to deal with the opportunities and risks that the internet offers.
Would Zlatan really drive a Volvo? I don't really like him. In any case, it is an attempt by Volvo to load the brand with other values. The rebellious rebel Zlatan stands for adventure, excitement and the individual, while Volvo traditionally stands for safety. The good old fashioned little man's car. Doesn't that scare off the traditional Volvo driver? Or does it suit the tough model with which Zlatan crosses the Swedish wilderness? How does that actually work?