The impressive keynote showed the complexity of personalisation in marketing. To be successful in this sphere, organisations not only need to have the respective data culture and skill-set but must also be able to create real customer value and respect the data accordingly.
Apteco updates
In the subsequent development update, James Alty gave an overview of the software developments during the past year. Among the highlights were the introduction of new functions cyprus mobile number for campaign optimisation and the release of delta updates that enable a faster process for loading data.
James also presented the new Orbit Dashboard,or the first time. The browser-based platform can not only be used to share campaign results and reports, but also to create target audiences and perform visual data selections.
Another highlight on the agenda was the presentation of the ‘Customer Story of the Year’ by Apteco partner Planning Inc. and their client, retailer New Look. The case study showed how New Look found the ideal balance between customer- and trade-centricity using a customer data platform powered by Apteco FastStats. By optimising personalised offers across multiple channels, New Look was able to significantly improve the results of its marketing activities.