12 steps to improve the conversion rates of your corporate website

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If your company’s website isn’t helping you attract potential customers, something is wrong. To increase the impact it has on your business, you should consider improving your website conversion rates . Does the acronym CRO ring a bell ? It’s an acronym for “conversion rate optimization.” In other words, conversion rate optimization.

To understand this term, let's start with the belarus mobile database basics. What is a website's conversion rate ? In reality, we're talking about the percentage of visitors who perform a certain, previously defined action , which can consist of filling out a form or purchasing a product, to mention just a couple of examples. That action will depend on the characteristics of your company and the objective you've defined for your website.

How are web conversion rates calculated?
If you want to improve your website's conversion rates, you first need to know how to calculate this figure. It's a very simple formula , which we'll understand better with a practical case.

Let's say your company sells a software product and you consider every visitor who leaves their information on your website to request a demo to be a conversion. Now let's go one step further and imagine that in the last month there have been 1,000 visits to your website and 30 demo requests have been made. The conversion rate corresponds to the number of conversions (30) divided by the number of visits (1,000) and multiplied by 100. In this case, 3%.