When clicking on them the When clicking on them, the user is normally directed to the item's page, in the same way as when using it in the feed.Instagram Shopping in StoriesTaken from: MeltwaterIn augmented reality filtersAnother feature, this one more playful, is the integration of Instagram Shopping resources with augmented reality filters.In stories, these filters are available for users to test a certain product, which could be lipstick, glasses, a hat, a decoration item for environments, or any other possibility.
Shop on Instagram and use of augmented reality filtersTaken from: it is actually possible job seekers phone numbers list to simulate the use of the product in question. In fact in that same In fact, in that same filter there is a tag that leads to the product information or purchase page, usually with a “Buy yours now” button.
Thus, the chances of conversion increase, as the user can test the product using the filter. For those who don't have a website, Instagram Shopping also benefits small entrepreneurs, those who don't even have a website or simply chose to do all their business on the platform. On this product information page, while you can insert a link directing the user to the website, you can place a checkout button, without going to any other page.