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4. Participation
Engagement is undoubtedly a key metric for comparing two Instagram accounts, given that, as it is a social network, audience interactions with the profile are crucial to understanding the impact it has within the community.

You can also measure post by post to identify patterns that lead to better social media marketing strategies by discovering content or techniques that work for a particular portion of your followers.

Some of the indicators that can be followed are:

Engagement : identifying the level of commitment that the audience greece phone number list has with the brand and thus determining closeness.
Comment Authenticity : Measuring the comments from real users that the post or account in general has.
Likes and comments per post : in order to reach an average interaction that speaks volumes about engagement and closeness to the audience.
5. Brand mentions
One of the biggest performance indicators for a brand on Instagram is, without a doubt, the number of people who mention the company or influencer's account in order to measure the interaction it has and the conversation on the platform around it.

Some of the special indicators for this type of determination may be: