Eco-friendly made from recycled glass

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Example (we chose 4 representative ones, but you may have many more ideas)

Tasks:
Maintain a drinking regimen during strenuous exercise
Looking good in front of a friend
Universal design – must be suitable for work and exercise
Worry:
Price
Bottle durability
The motif soon gets boring.
Will the bottles seal well? (They must not spill in your purse)
Expectation:
Modern design – get more likes on Instagram
Lifetime warranty
Dishwasher safe
Value Proposition Canvas analysis by Daniel3. Priorities
Now compare the individual lists by priority. The most pressing tasks and the most interesting benefits will be in first place. There may be several tasks in first place.

Now you have a clear structure of what the customer wants, what they job seekers database are afraid of and what they would appreciate. The analysis is a great source of information for the UX specialist who will design the website structure, copywriter and graphic designer.

Where to get the data?
The advantage of the leaflet method is its simplicity. You can also do it from the table. We did the leaflet method for AITOM as a brainstorming session between the project team, sales department, and marketing.

The key is to know your customers well. You can get data through in-depth interviews, web surveys, or user testing. Always verify your conclusions with members of your chosen segment.

How to use the data
The analysis will reveal what your customers expect from you and how they imagine the ideal shopping process. The analysis will help you build a meaningful website structure that will help users make purchases. It will allow you to tailor content to your customers.

The result will be a highly intuitive website that answers customers' questions, advises them, and offers them added value at every step. You also know what your customers value most about your product or service. And therefore, you know exactly what to promote in your marketing campaigns.