6 tips for an effective customer loyalty strategy

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If we offer a new product or service, we can offer something extra to encourage repeat purchases or give something free to make them feel special.

A clear example of this is the launch of the new Galaxy A53, where Samsung offered a limited 75% discount e-voucher to purchase its Galaxy Buds 2. This is clearly a customer loyalty strategy.

It's often a question of companies giving away free extras, bu japan phone number list t it's a tactic that doesn't have to incur huge costs. After all, psychologist Norbert Schwarz found that spending as little as 10 cents can create reciprocity between two people.


Below, we bring you 8 key tips when you want to develop a successful customer loyalty strategy.

Offer unique rewards, not just “free stuff”
Traditional "loyalty marketing" often relied on giving away "free stuff" in exchange for a consumer purchase or action.

Now, more vendors are looking to offer great experiences, sweepstakes, and digital content as rewards. In other words, brands need to be strategic when choosing their rewards, which brings us to Tip #2.