Users are getting used to talking to voice assistants

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As a result, they are not asking one-word or two-word questions, but are asking the assistants significantly longer and more complex questions.

Therefore, it is necessary to add longer phrases, so-called longtails, to the list of keywords. These have been neglected by marketers, especially in larger companies, because long word combinations show significantly lower volumes in search results compared to keywords with high search volume and value. However, when searching by voice, people are usually natural and are not limited to pronouncing one- or two-word phrases.

Your website must be prepared to jamaica mobile database answer specific queries, similar to well-tuned featured snippets in SERPs. Basic questions include:

How much does the product (name) cost?
How should I use the product (name)?
How do I fix a problem with product (name)?
Users can come up with countless similar questions, and you can answer them satisfactorily by using long-tail keywords and also adding keywords in the form of questions.

Start now and create instructions for internal and external SEO staff so that longtails and questions are incorporated into the creation of current content.

Optimize multimodally
Visual search is nothing new these days. Just take a picture, upload it to Google Lens, and the tool will find you the perfect match. For example, if you see a nice dog bed while visiting your neighbor, the same product will immediately appear in the SERP based on the picture.

But Google is going even further and introducing search from its own videos in 2024. How does it work?