Fortune, another major US business magazine,

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Binance , one of the world’s largest exchanges, will acquire a $200 million stake in Forbes, one of the most well-known American business, economics and technology magazines. The deal is expected to close by the end of March this year, making Binance one of the two largest owners of the magazine.

This move by Binance is in line with a trend of big brands acquiring saudi arabia phone number list publishers or investing internally in the diversification of the content produced, such as news and podcasts. It is called brand publishing. Of course, this generates controversy, since the separation between Church and State, publishers and advertising agencies, has always been a bastion of journalism in the big vehicles.

for example, was acquired in 2018 by a non-media businessman. Sports Illustrated, another gold-list title in the US market, was sold in 2019 to a company that owns the Elvis Presley and Marilyn Monroe brands.

In both cases, the move is similar: with circulations falling for years and prestige in decline ( the same thing happened with Newsweek ), the brand of these publications remains of great value to the public, even if the business is far from being as profitable as it once was . In the case of Sports Illustrated, for example, the new.