Just like in any new sector, it is essential to have clear and measurable objectives and goals to understand the impact that these actions are bringing to your business!Generate demand for the companywe know that all marketing already does this. But it is in product that the connection between the message passed through inbound and the product that the company sells occurs.
Generating the bridge seems difficult for most businesses, which self employed data only focus on success stories and content explaining their processes. The idea of this step in product is to really leave the comfort zone and think of new formats and channels that allow your persona to learn more about your products/services and be able to fit them in as a solution to their needs.
to the productcreating content, tools, trials, quizzes and any other content that helps the buyer have their first experiences with the solutions you can offer is a good start. But you will only be able to do this if you understand exactly what problems your company can solve, and for that you need to take another step towards getting to know your potential customers better.