Measure the strength of your campaign: Part V.

[suchona.kani.z]

Let's take an interesting example, which I'll go back to November of last year. AITOM, in addition to taking care of its clients, runs a few e-shops itself. A nice example of how to evaluate data from Google Analytics was the Movember event , which is responsible for growing millions of mustaches around the world every November to raise awareness about prostate and testicular cancer.

Labeloo , AITOM's e-shop focusing on selling bottles, joined the campaign by calling for 20 CZK from each bottle sold to be donated to research in the field of prostate and testicular cancer. How did the campaign work? The result was an increase in traffic in November 2013 compared to November 2012 by a full 44.8%.

Graphical comparison of traffic in November 2013 compared to November of the previous year, e-shop Labeloo

But we can't be satisfied with traffic data. For campaigns, we also office 365 database filter how many products were sold thanks to the campaign and how much we earned at the same time . A good tip is to monitor which traffic channel brought customers to the site and made a purchase. In our case, the newsletter won among the traffic channels , bringing the most buyers to the Labeloo e-shop site.

Evaluation of the Movember campaign, Labeloo e-shop

Don't be afraid to use Google Analytics and measure, measure and measure again. That's how you'll uncover weak points. And that the combination of a woman and web analytics might seem incongruous? I admit, but I just enjoy it. Thanks to the reports we create for our clients every month, I often get feedback on my work. I'll immediately check how many of you read the article and if you stuck it out to the end .

And what will we do next? In the next part of the blog, we will take a closer look at building backlinks, namely linkbuilding with Michal.