The creative field is no exception

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Gaining new insights for communication Artificial intelligence can not only save time, but also provide completely new insights. By analyzing behavior, for example in social media, but also calls and conversations, evaluating and interpreting facial expressions or body signals such as heart and breathing rate, algorithms can not only find out what a person wants at a certain moment - they can also recognize how they are feeling at that moment or how they tick in general. With this knowledge, not only the specific approach can be changed, but also the specific range of offers right down to the individual price.

And even when we are dealing with purchasing departments in BB communication, there are ultimately always people there. If you don't deal with AI, it will cost you your job Austrian management scientist Fredmund Malik says he doesn't know a single successful manager who hasn't adapted his work methodology several times over the course of his life. This is precisely the cambodia number data`opportunity that artificial intelligence opens up. AI can perform highly specialized, repetitive tasks - much faster and better than humans. Automation and artificial intelligence offer new career opportunities for those who get involved.

After all, who in corporate communications doesn't complain that they no longer have enough time to develop a good strategy or meaningful messaging? What artificial intelligence cannot do today or tomorrow, however, is replace a communications job with a wide range of tasks. In the medium term, however, in addition to the traditional people-oriented employees, there will also be significantly more fact-oriented people in communications departments who are better at analyzing data and dealing with the new, data-driven technologies. First get informed, then set goals and limits BB companies are well advised to make time and resources available for the necessary steps in corporate communications.