Monique Pals - VideoMarketingSpecialist
Expert speaks
I spoke to Monique Pals, from VideoMarketingSpecialist about this. She gives a handy tip.
Important in video marketing is on the one hand the creation of 'engaging content'. In addition, engaging video content can only be successful if the distribution process is in order. The perfect video does not automatically become viral. A successful video marketing campaign has, in addition to content, at least the right context, channels, conversation and conversion, in short the 5 C's.
Full stack video marketers consider the entire video marketing cycle. They look at the videos that need to be produced and how the videos can be distributed depending on the objective of each video.
Most video marketing professionals primarily focus on video production. And they often do it very well. Better job titles for these professionals are “video producer,” “camjo,” or “video/filmmaker.” These job titles clearly indicate what you can expect from them. Their expertise lies in producing your video content from start to finish.
They are involved in video marketing, but are often not video marketers.
What they are good at is translating your message into a format that is suitable for video. How you see and describe your business is not necessarily how a potential customer sees or hong kong email list understands it. Translating your product or service into a video format that a customer can get value from is not always easy. But it is necessary.
Expert speaks
Vincent van As from Videohelden gives the following tip:
Vincent van As
Make sure your video is commercially and content-wise strong, but be prepared to look critically at your message. Of course, it has to be cool, with good editing, the right music and a banging start. A good starting point is that if your neighbor doesn't understand it, why should your potential customer? Test everything: is this fun, does it offer help and is it interesting for your customers? Determine what feeling you want to convey, what suits you well and what feels natural. Convey sincere emotion, highlight your human side, show self-mockery. Stay far away from container concepts and uninteresting jargon, talk in normal human language. That works.