Understanding the email marketing funnel

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Situations That Do Not Require Consent to Send Messages We said that all messages sent for commercial purposes are now subject to user consent. However, some messages sent by commercial enterprises do not require prior approval. If the recipient provides contact information for the purpose of contacting him/her, separate approval is not obtained for commercial electronic messages regarding changes, use and maintenance of the goods or services provided.

Prior approval is not required for messages vk data containing notifications regarding ongoing subscription, membership or partnership status, collection, debt reminder, information update, purchase and delivery or similar situations, and in cases of the obligation to provide information to the Service Provider imposed by the relevant legislation. However, such notifications cannot encourage or promote any goods or services. It is not mandatory to obtain prior approval for commercial electronic messages sent to the electronic communication addresses of Recipients who are traders or tradesmen.

However, if merchants and tradesmen exercise their right to refuse, commercial electronic messages cannot be sent without their approval. The question of who the merchants and tradesmen are within the scope of this article is still not clear. The issue of whether professional groups such as doctors, lawyers, and pharmacists can be included in the scope of tradesmen is still controversial, and it follows that they will not be accepted as tradesmen.