Are there manual tasks your sales team is doing that are disrupting th azerbaijan phone number list e flow or distracting them? You may need a new tool, or to streamline and better organize the ones you currently have.
The same goes for content created for the marketing team:
Is it still relevant?
And is it easy to find and share with potential customers when needed?
Finally:
Are there additional assets the sales team has for the year to fill the gaps, perhaps a webinar?
Be sure to account for potentially low lead quality when looking at sales percentages and gaps.
Perhaps prospects are being handed off from marketing to the sales team too early and the marketing funnel lifecycle needs to be adjusted.