Users who have added products to their cart. These people have already shown interest in the brand and all that remains is to convince them to complete the purchase.
Existing customers. Those who have already purchased from you may receive offers on new products, promotions, discounts.
Inactive customers. People who haven't visited the site for a long time. You can bring them back with notifications about special offers.
Remember that the goal of retargeting is not just to remind about the brand, but to offer something valuable and suitable for each audience segment. This approach will help establish communication with customers and increase their loyalty to the brand.
Types of retargeting
There are several types of retargeting that are a complete list of unit mobile number database suitable for different purposes:
1. Standard type:
Shows ads to those who have already visited your site. This can be a banner or ads for specific products.
2. Search type:
Shows ads to people who used certain keywords in search engines.
3. Dynamic type:
Automatically displays ads for products that the user has already viewed.
4. Product type:
Focuses on selling specific products. Shows ads with images and prices.
5. CRM retargeting:
Uses data from your CRM to target the customers you already have, offering them personalized offers.
6. Cross-device retargeting:
Tracks users across devices, so they can see ads on their phone, computer, tablet, etc.
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Retargeting Use Cases
Retargeting can be used in a variety of industries. Here are a few examples:
1. E-commerce:
Stores can remind users of items in their shopping carts and offer discounts to help them complete their purchase.
2. Services:
Travel companies can show ads to people who have searched for travel to specific destinations.
3. Education:
Schools can reach out to potential students with information about courses they have already looked at.
4. B2B:
Companies can create campaigns that target business customers who have shown interest in their products across devices.
5. Software:
Brands can recapture users who started a free trial but never completed their subscription.
How to set up retargeting: methods and tools
Retargeting is set up on advertising platforms.
For example, Yandex.Direct, Google Ads, VKontakte. First, you need to set up the audience to which the ad will be shown. You can launch retargeting on website visitors, by your clients' contact list, by views of media ads or actions in social networks.
You can use data from Yandex.Metrica to create audience segments.