Among the disadvantages of the OLV format, we note high costs. CPM for video is usually higher than that of banner advertising. At the same time, fairly large budgets are needed for the development and filming of the clip itself.
Sometimes video advertising is too intrusive and irritates people. This can cause not only negativity towards advertising, but also towards the brand or product itself, which, with a certain degree of probability, will negatively affect loyalty to the brand or product.
Video Advertising Formats
Instream — the video is shown inside the streaming video that the user is watching. For example, when watching a movie on a pirated site. It is also divided into different formats, depending on where the ad is shown:
Pre-roll - before the start of the film;
Mid-roll — in the middle of the tape;
Post-roll - after viewing;
Pause-roll — the ad is shown when you press pause;
Multi-roll is a combined format that can include all of list of us mobile number database the above options.
Outstream is shown outside the streaming video and can be located in any part of the site or in the application itself.
The advantage of the Instream format over Outstream is that the ad is launched when a person is already in the process of watching the main video content: he is in front of the monitor, looking at the screen and has the sound on, which means he is ready to see the video. And even if he skips it after 5-10 seconds, he will still hear the ad and, perhaps, even remember the brand name. It can be assumed that when watching a movie, the user will not want to get up to press the "skip" button, and then the percentage of views will also be higher.
Instream cannot be placed on all sites - it must be a video hosting, and the ad is placed inside the video player. And this is the main disadvantage of the format, since the potential target audience does not sit exclusively on sites with a player, which means part of it is overlooked. In addition, this format irritates some users, since it interrupts the content they are watching.
Outstream is also divided into types:
Fullscreen — completely covers the screen;
Topline - the video is located at the top of the site;
In-read is a native format that is embedded in the body of an article that corresponds to the topic of the advertised product.
Advertisement videos can be skippable, where you can scroll through the advertisement video, or non-skippable, where you have to watch it until the end.