We have come across the stereotype many times that Yandex Maps “does not have my target audience” . If we enter the seemingly most “ridiculous” query into the search bar, for example, we will see that there are cards here too, and advertising ones at that. Geo-ranking is arranged much more cunningly than the search we are used to. It takes into account not just the age of the company or behavioral factors, but also such criteria as: rating, data relevance, % of profile completion and, of course, search queries. Yes, SEO exists in Maps too. For example, Rubrics
are used as keys , which are assigned to each organization according to their type of activity. The more of these rubrics, the more traffic will be covered. But even here, everything is not so simple: the philippines mobile database maximum is possible to set no more than 3 rubrics. For example, when promoting catering, you can simply add the “Restaurant” rubric and cover about ~1.5 million potential buyers, but among them there are those who only like pizza or seafood. We can get to them by narrowing the main category to two additional ones: “Pizzeria” and “Sushi Bar”, respectively.
Unfortunately, it is impossible to set specific targets due to the specifics of the site. In this case, you can connect the Yandex Navigator format, the same guide for car enthusiasts. The following options are possible here:
Socio-demographic: age, gender, income and basic interests.
Audience segment.
If the first one is clear, then the second one usually causes difficulties. You need to use the Yandex Audience service, create a segment there for the audience you need, and then place it in the advertising campaign. For more creative people, preparing a non-standard segment will require additional costs and difficulties. It will not be easy here without a knowledgeable specialist.