Your strategy and guidelines set during the branding process should consider all the ways and places your brand will show up in the world. As you develop your brand guidelines and hone your strategy, don’t forget to consider these areas.
Do you want your store environment to be uplifting and modern? Or moody and mysterious? Consider how your brand will show up in training materials. Explicit guidelines on how your staff members should treat customers will help them deliver your brand through their interactions. Do you want to be known for incredible customer service and personalized shopping experiences? Consider how your brand will help achieve that.
Products and pricing
The products you sell and how australia mobile database you price them can signal to customers what your brand is about. Are your products known to be high-quality? Are they unique or niche? How does your branding communicate this? If your products are geared toward luxury customers, be sure you are creating branding that appeals to this audience. Conversely, how will you communicate to deal shoppers?
Product packaging can also go a long way to telling the story of your brand, even when customers stumble upon it in a retail store. Consider how you can represent your brand outside the context of your online presence.