The product gallery is one of the most visible places for advertising, allowing you to immediately demonstrate the product to the user, reducing the time before placing an order. Important: if DSA with impressions in the product gallery does not work for you, and your competitors do, there is a risk of traffic and sales flowing over. Therefore, you need to not only support the brand in search, but also use DSA. The format will also help save money, since demonstrating the product with the price filters out the non-target audience even before clicking on the ad.
Targeted advertising
When working with the myTarget platform , campaigns with the objectives "traffic" and "sale of products from the catalog" work best. Among the formats, the most effective are dynamic carousels and a carousel with a crossed-out old price and a discounted price.
Among the tools - dynamic remarketing aimed at those who visited conduit cn mobile number database the product card and left products in the basket, contextual queries by brands / product categories plus a dynamic carousel with product groups in myTarget; interests "Beauty and Health" and "Perfumery".
Programmatic
Women are the most convertible audience: CR is 2 times higher by post-view. The most targeted targets for the segment are: "beauty", "self-care", "perfumery", "jewelry and accessories". To expand the reach, you can use both the male audience and near-thematic targets, such as "clothing", "fashion", etc.
Telegram and content platforms. Telegram is the leader among channels — advertising budgets grew by 591% in March-June.
Market experts on the current situation
Uncertainty has led to a change in promotion strategies for all brands. Each one chooses its own path depending on the previous base and the emphasis in promotion earlier.