In any case, Big G's current indications say that: The description under 160 characters Be careful though, these numbers change often. I therefore suggest you use one of the thousand free snippet preview programs (technical term that indicates previews of pages in SERP) that you find online or in any case do a little research to check these have not changed.
Read also: Titles and SEO positioning: tips for australia telegram data optimizing (and using) them best SEO COPYWRITING IN ACTION: HOW TO OPTIMIZE THE BODY OF THE TEXT Ok, now you have in hand: A bulletproof title; An SEO-friendly lineup that guides you in writing. I'd say it's time to lay out your content, right? “Wait, Roberto, how long does my content have to be? And the individual paragraphs? And how do I insert the relevant queries into the text?”.
Don't panic. Now we get there. HOW LONG SHOULD A TEXT BE TO WORK WELL ON SEARCH ENGINES? Let’s get this out of the way once and for all… There are so many studies and points of view on the question of length that say everything and the opposite of everything. My personal rule, in absolute terms, is this: A text must be long enough to synthetically and precisely satisfy the search intent of your users.