An article rich in phrases can reach users

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Who are actually interested in a specific question or offer. Keyword phrases created for search engines have many properties that allow you to evaluate what you can expect from them from a business perspective and how effective the positioning is. Types of keywords Knowing that the presence of phrases in the texts on the site is of great importance, you need to focus on their correct selection. There are different classifications of keywords.

They are distinguished by length, details, purpose namibia cell phone number list or characteristics. Brand phrases Also called navigation phrases, they are entered into a search engine by users who are looking for a specific brand but do not know the company's website address. If the domain for the site contains the company name, the link to the site will appear first in the Google search engine. This type of keyword applies to all brand queries and is usually the result of various forms of advertising.

Common phrases Short-tail keywords consist of one or two words and very briefly define the user's need to enter the search engine. It is not for nothing that these terms are also called generic or range terms. General phrases are used by users who do not have specific expectations regarding the information they are looking for. The main advantages of these expressions include high searchability, and the disadvantages include high competitiveness and low conversion. An example of general queries is "Business Directory".