How to optimize Facebook advertising according to new relevance metrics?

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Important note: Don't fix what isn't broken. Always focus on the goal you want to achieve with your ad first. Ads sometimes have lower relevance scores, but they still perform great. If your ads are performing as you expect them to, don't risk making ill-advised changes to improve your score and jeopardize your current performance.

However, if your ads aren't performing very well, with low or even negative ROI , these new metrics can show you what the problem is and what you should do to improve performance.

Although there are basically two main kuwait phone number data issues that cause poor ad performance: poorly created ads and incorrectly selected audiences , you can use the differences in the values ​​of each metric to see what to focus on to improve your ad performance.

Low Quality Score – Since this metric focuses on the ad and the audience’s perception of its relevance compared to other ads, a low score may indicate that the ad is failing to reach its target audience. In this case, a new or more narrowly targeted audience may be the solution.

Low engagement rate rating – similar to the previous metric, it rates the ad and the audience, but when judging in comparison to others, it is based on values ​​such as clicks, comments, reactions, etc. In short, whether people react to the ad in any way. If so, the value increases, which means that the ad is suitable for the given audience. Conversely, low score values ​​​​indicate little interaction and disinterest.