The consumer’s journey and lead them towards conversion.

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Encourage brand advocacy
Many clients need a little push to act as brand lawyers. So don’t hesitate to encourage sharing a post or even leaving a review on sites like Yelp or Google Reviews.

Including calls to action inciting this kind of engagement is a great way to optimize your organic reach.

Depending on the case, you can develop reward programs, awarding your customers according to their loyalty to the brand.

It is also valid to offer discounts and benefits for specific actions, such as referring your product to friends and family.

The strategic use of interactive tools has the power to facilitate

The reason is that, by encouraging interaction, you create a distinct and india cell phone number list engaging experience, making the customer more likely to do business.

A very well-known example is the interactive calculators, generally used to demonstrate the advantages that a customer can achieve by engaging with the brand.

Take as an example this calculator created by Ion Interactive for Symantec, a company specialized in cybersecurity.

When accessing the tool, the visitor can calculate what their ROI would be if they decided to invest in the service.

Besides demonstrating the company’s commitment to transparency, the calculation ends up becoming a convincing factor for the person to make the purchase.

The use of interactive tools optimizes all the stages of the consumer’s journey.

These resources are designed to attract and retain the lead’s attention, bringing them closer to a profitable relationship with your company.

Understanding the customer lifecycle journey is fundamental for the development of an efficient marketing strategy.

You must pay attention to the different stages and use the best techniques to enhance the customer experience. In this sense, using interactive tools can prove to be quite a differential.

Ready to excel in communicating with your potential customers? How about continuing learning? In this post, we explain how to create content that resonates with your audience. Take a look!