Four B2B Content Marketing Examples

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Interactive content marketing is naturally engaging, highly shareable, and gather relevant details about your audience. Therefore, creating interactive experiences for your B2B audience is a great idea to make your marketing strategy even more successful.

Ion Interactive offers online software to build several types of interactive content (infographics, white papers, calculators, quizzes, assessments, eBooks). Besides that, your company can count on a team of specialists to help you to plan, execute, and analyze your marketing strategy as well as create and publish your content.


In this section, you will see four B2B content marketing examples that use some of the tools we mentioned above (Ion Interactive, Pardot by Salesforce, and Single Grain). Keep reading to discover how this type of sweden cell phone number list strategy can impact the B2B marketing campaign’s results.

1. LeadPages
LeadPages marketing campaign includes a blog about marketing, weekly webinars, a podcast, guides to help its audience, and downloadable resources. As a result, in 2015, the company was ranked #220 by Inc. 5000, which lists the companies according to their revenue growth over three years, and got 35,000 customers in less than three years after its foundation.

2. FedEx
The Small Business Center, a resource created by FedEx to guide and help entrepreneurs to start small businesses, handle freight classification and shipping, was enhanced with interactive content with the help of Ion Interactive.

Its marketing campaign involved repurposing static content and building interactive experiences, gamifying and simplifying the customer’s education process. It was so successful that The Huffington Post designated it one of the “10 Top Small Business Blogs” of 2016.

The FedEx strategy’s results were impressive — one of the resources, called The Freight Box, generated 136,000 visits just a few weeks after being launched (contributing to increasing shipments by 151% in comparison with the six previous months), showed growth in volume and increased revenue by, respectively, 86% and 82% average in month over month.

3. VMware
This company is renowned for its cloud infrastructure services, providing solutions related to data management, integration, and security. VMware used Pardot to enhance their marketing systems, which allowed them to get a 641% ROI, double their lead target, and increase their productivity by 20%.