Tweak your forms and landing pages

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Browsing the web on mobile isn’t always easy. There’s not enough space on the screen to navigate, fill out forms, or read content. When you click on a mobile ad, you’re often taken to a landing page that’s optimized for desktop use . Often, such a page will be illegible on mobile, or important information or CTA buttons will be off the screen.

Creating a responsive landing page that’s netherlands phone number data optimized for mobile phones will in most cases lead to a massive increase in conversions and a decrease in bounce rates.
With mobile ads and landing pages, always ask yourself: What is the most convenient way for users to visit your site or contact you?

With mobile ad extensions, you can use multiple ways for users to connect with you. Phone calls, text messages, live chat, or filling out a simple form.

Optimization for “Micromoments”
Over the past few years, we’ve seen incredible shifts in consumer behavior.
People are using their smartphones more than ever before—47% of people under 30 check their phones in bed when they wake up in the morning. When they’re looking to buy something, 91% of people look up additional information on their phones, and 82% look up product information in stores.
These are all examples of what Google calls “micromoments . ”