Cost structure for pay-per-click (CPC)

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The basic payment method for listing ads isPay-per-click (CPC)It is a system where you are charged when a user actually clicks on an ad and visits a website, and there is no cost if the ad is simply displayed. Therefore, it is possible to spend money efficiently, and the low risk for advertisers is an attractive point.

Impact of placement
The position where your ad appears is determined by an auction switzerland mobile database system for that keyword, so popular keywords or industries with high competition can mean higher costs per click.For example, in sectors such as finance and real estate, the cost per click can exceed 500 yen.It's important to understand this and have an appropriate bidding strategy.

Set your monthly budget
Listing ads are used by many companies because of their high degree of freedom. AdvertisersSet your monthly budgetThis allows you to prevent budget overruns and run your ads effectively. Generally, small and medium-sized businesses to large corporations set monthly budgets in the range of 100,000 to 500,000 yen, and many of them run their ads effectively according to their industry and purpose.