A widespread challenge for those who work with Digital

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Interactive calculators offer personalized answers
A landing page with static content will always present the same response to users: a standard message.

No matter how much you do an efficient targeting job and understand the needs of your buyer persona, it will not be possible to deliver a fully customizable experience.

Meanwhile, an interactive calculator will offer personalized answers for each user who visits your landing page.

If you provide the possibility to calculate the performance of the user’s SEO strategy, for example, as soon as the assessment is done, your tool can suggest custom actions for that lead, such as what it can do for better performance.

2. Interactivity ensures a better and more unique experience
To make sure the user will be satisfied when accessing your landing page, it is necessary to offer a unique experience for him.

After all, what are the chances of you getting a conversion by presenting an eBook similar to what he can also find with your competitor? Interactivity can create this competitive edge.

Imagine your user is looking for ways to improve the ROI of your business, an interactive calculator will serve not only to show that this indicator is down, but the solutions he should adopt for better performance.

In this way, you ensure the best user experience and, consequently, increase your chances of conversion and even customer loyalty.

3. Data and information become even more valuable
One of the significant challenges of Digital Marketing is to be continually changing to meet the wishes of your persona.

What is the best way to do this? By knowing in depth what he’s looking for and his behavior, which can be done more accurately with an interactive calculator. By using this feature on your landing page, you can collect essential data.

If he uses the calculator and discovers that his business has trouble getting more conversions, even, for example, his Content Marketing strategy can benefit from this information.

So you know even more precisely what the user’s challenges are and bahrain cell phone number list can target your content that addresses this topic.

4. Interactive content is more shareable
The more engaging your content is, the higher the chances users will share it. In other words, more people may end up being interested in your publication.

In times when social media are essential channels for transmitting a message and strengthening your brand, this can be a valuable benefit for your company to stand out.

5. Strengthens your brand awareness
As a consequence of the greater ease in being shared, interactive content also ensures the strengthening of brand awareness. By investing in this content format, studies show a 79% increase in the efficiency of your message transmission.

In other words, if you want to establish yourself as an authority in your area, it can be a valid solution.

After all, your landing page will not only contain relevant content on a given subject, but a different and customizable feature.

By ensuring this unique experience to the visitor of your page, you become recognized as one of the references, as a company that understands your products and, most importantly, is always thinking about helping the user.