Algida spot frame
Over the years, in fact, Algida has been able to adapt to changes in the market, consumer preferences and technologies , always maintaining a strong bond with Italian tradition. In particular, among all its ice creams, Cornetto is undoubtedly the most iconic.
First launched in 1959, Cornetto quickly became a symbol of summer thanks to its innovative advertising campaigns. In the 80s and 90s, Cornetto jingles, with their famous “ Cuore di Panna ”, made czech telephone numbers generations of Italians sing, making the product instantly recognizable and desirable even today.
Here is an Algida advert from 1987
“Heart of Cream” commercial, Algida (1987)
Jingles have played a crucial role in consolidating the brand's identity . Catchy melodies and simple but effective lyrics have made Algida's advertisements memorable. Commercials like those for Cornetto with the background music of “Cuore di Panna”, which told summer love stories, have created a romantic and nostalgic image , perfectly in line with the desire for escape and light-heartedness that characterizes the summer season.
In fact, I bet that just reading these lines made one of their commercials come to mind, right?
Algida croissant
but a real tool of persuasion that, through a good marketing strategy, is capable of creating an immediate and positive association with the brand.