When you have a new blog, analyzing your organic search engine traffic is quite boring since you barely get any visitors. This can change if you apply the “newsjacking” technique. In this post I explain how you can steal traffic from major media outlets like elmundo.es and elpais.com.
Carlos Bravo22
Trust is key to human relationships. The same rule applies in the online world. It doesn't matter if you want to sell online or have a blog. Without creating this "intimate" link with your audience, you will never be able to create something that lasts. Relationships will always be one-off and short-term without creating real value.
Newsjacking - stealing SEO traffic
Why is it so difficult to rank well with a new website?
Google also uses the concept of trust to generate the journalist emails ranking of web pages in its search engine. The longer a site has been indexed without having spammed, the better its chances of ranking well. The age of incoming links to websites is also a very important criterion. Google considers that a site that has been indexed for a long time can be trusted more than a new website.
I don't have the exact data, but if we take the websites of elmundo.es and elpais.com as an example, they have been online for around 12-16 years. In "offline" years this can be considered as a century. Both the number of links and their age mean that these media are considered "authorities" by Google. If you receive a link from one of these digital newspapers you can assume that your own reputation will be influenced in such a way that Google will give you more credibility and better positions in the future.
A new blog therefore has a very difficult time competing in terms of positioning with these online media. Guerrilla marketing tactics must be applied on the web 2.0 to succeed: