It is the part of marketing in which a strategy is generated that is capable of exploiting current events, news or trends to create relevant and timely content . Its main objective is to be able to capture the public's attention quickly and incisively, through the "exploitation" of a viral and "hot" event, therefore current.
For example, a socially relevant danish mobile numbers event could be: the release of a new make-up collection by a famous influencer, a movie, or the announcement of a world tour by Måneskin.
The Ikea model: between creativity and timeliness
The company has demonstrated a remarkable ability to create instant marketing strategies, generating great visibility capable of strengthening the emotional bond with customers.
In fact, these campaigns have focused on shaping the perception of Ikea as an innovative brand , capable of creating products that satisfy a practical need in an economical and accessible way.
Think about it: “ These days when you think of Ikea, do you only think of a normal furniture store?” If the answer is NO , then the company has managed to broaden your vision of itself.