Creating a stable client portfolio over time is essential to be able to increase it later.
The goal is to create and retain existing customers and try to turn potential customers into regular customers.
How do I get new clients for my SME?
For SMEs, it is important to take advantage of all the information that can be obtained from marketing actions based on the following points:
Create an updated database
Create your own website
Get ahead of the customer
Difference sells
Surprise and excite
Communicate and accompany the customer in their shopping experience
After-sales service
1. Generate an updated database
First, choose the most suitable social networks (Facebook, Instagram, Twitter, TikTok, Pinterest, Linkedin, etc.) and then go to groups where we know for sure that our potential customers are. For example, if we sell items from a certain sector, we should go to groups of friends, associations and specialist forums whose members we know in advance may be interested in our products.
We must focus our analysis on those users who have a direct relationship with the nature of our business in order to create multiple and diverse events such as games, invitations, raffles, contests, etc. where the participant's data is collected and their permission is obtained in order to subsequently send them informative, educational, promotional information, etc. It is also possible to encourage user participation by creating incentives (lead magnets) such as, for example, a presentation, a masterclass, a discount, a free coupon, a template or a free sample.
From the data obtained, we can segment or classify the target audience based on age, sex, profession, tastes, consumer habits, hobbies, etc.
Next, the use of electronic newsletters that include links to websites, blog entries, e-books, guides, etc. is an effective and economical resource for reaching customers directly and maintaining them over time.
2. Create your website
The website must include a virtual store or e-commerce and a blog. The blog is a complement to all the information displayed in the product catalogue of the virtual store (e-commerce).
Following the example from the beginning, the blog is an informative resource to be able to talk about different topics directly or indirectly related to the products sold, such as their origin, materials and manufacturing techniques, the society in which they were created, their evolution or current applications.
The blog will not generate an immediate response, but it will be a very valid resource in the medium and long term to increase the confidence of potential customers and gradually boost purchases from the virtual store.
Creating your website is a business skill to attract customers to your SME
3. Monitor your sector and be proactive
Brand and competitor monitoring through applications such as Google Alerts, Social Searcher, Mention or Awario is interesting in order to detect possible needs or problems that may arise or that the client is raising at any given time.
Social listening is a resource for learning from situations that may ultimately be transferred to your business . Weaknesses of the competition or sector can be a focus for obtaining new opportunities.
4. Differentiate yourself to sell
Standing out from the competition is essential to attract the customer's attention . In the example above, a good option is to accompany the products we are going to sell with a guide, including a series of details that make the customer feel satisfied and grateful: origin, manufacture, utility, seal of authenticity and quality certification.
All the information we can provide increases added value and helps us guarantee the quality of our products, gain trust, improve the image of the service provided and, consequently, the image of the SME.
5. Surprise and excite the customer
Using resources such as a well-told story (storytelling) to accompany the electronic newsletter as a presentation is an added attraction for the client to associate it with an interesting, communicative and entertaining moment. A well-told story with a well-constructed script is not easy, but if we achieve it, we will capture the attention of new clients and their possible loyalty.
A good presentation and packaging of the product with a phrase or review of gratitude at the opening can contribute more than expected to the image of the SME.
A grateful customer is one who feels well cared for throughout the entire kuwait telephone number purchasing process.
It is advisable to accompany the customer not only at the time of purchase but also before and after. The sales funnel stratifies the entire process: from when the customer is a simple curious user (visitor), interested and eager for information (prospect) until he makes the first purchase (customer) and becomes a regular customer (promoter).
Throughout the entire process, SMEs must offer their customers the opportunity to express their opinions , respond to their requests and complaints, or suggest improvements.
7. Develop a great after-sales service
Post-sale actions through personal contact, email or website must be carried out regularly to ensure that the customer remains satisfied with the purchase made.
Facilitating the return of the purchased product in the event of poor reception, deterioration or defect must be a sign of reliability and guarantee of the SME. The degree of response in after-sales services will boost new sales.
A clear response must be offered to any complaint, being empathetic, listening and showing interest, giving the explanations that are appropriate in each case and providing the necessary means to rectify it.
Finally, it is advisable to establish an action plan that contemplates all possible situations so that when the time comes, you can show confidence and firmness in your response, getting the customer to buy again and improving the image of the SME.