Performing well on Facebook is very important for brands , since, according to studies, nearly 50% of people who buy online are influenced by the social network , which has more than 1.7 billion users.
For all those users, it is undoubtedly necessary to create specialized and segmented content , so that the experience within the social network is increasingly better.
If global pages did not exist, then marketing teams in each azerbaijan email list 194608 contact leads country would have to adapt not only several profiles for each country, but also their content, language and publication times.
To understand more about this concept and see how it works within Facebook , join me for the next few minutes.
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The importance of global pages for your company
These pages are crucial for a brand's advertising strategy, especially for contact with its leads or potential customers, as well as for the relationship and user experience it offers.
In addition, they facilitate the analysis of data both internationally and locally, thus allowing for better performance of the different indicators in a centralized manner.
How do I know if I'm on an international website?
Once you are logged into Facebook, you can go and search for a brand's page (preferably international) and you will see how its content and promotions adapt to your geolocation. For example, right now I am in Brazil, and although the language of my Facebook is Spanish, the content that is displayed is in Portuguese and related to current promotions in the country.
In addition to displaying content segmented by region, global Facebook pages retain the sum of followers from all their accounts.
If you want to see what the content of a page looks like for another region, just click on the page menu and then on change region, as shown in the image: