Identify Your Target Audience

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Understanding who your audience is is key to creating content that will be valuable to them. Create detailed customer profiles (marketing personas) that describe their needs, pain points, preferences, and the channels they use to consume content.
Conduct a competitive analysis
Before you create your own strategy, it’s worth taking a look at what content your competitors are publishing. Analyzing their activities will allow you to identify what’s working in the industry, what topics are popular, and where you might find a gap that you can fill with unique content.
Plan your content types and formats
By choosing a variety of content formats – such as blog posts, videos, fusion database infographics, podcasts, and e-books – you increase your chances of reaching a wider audience. Make sure your content will address the specific questions or concerns of your target audience.