The Dikke van Dale declared the word 'selfie' the word of the year in 2013. Where a selfie initially had no commercial purpose, it has now found its way into the marketing world . It can be a useful way to promote your event or brand. What makes the use of the selfie so successful?
First of all, selfie marketing is a successful strategy due to the size of social media. Did you know that Instagram attracted over a billion visitors per month in 2019? But perhaps even more importantly: two hundred million Instagrammers special lead view a brand's profile every day. This is stated by Eventbrite in their event marketing handbook .
If you're not on Instagram, your event brand will be left behind. – Eventbrite
The growth of social media is however indirectly what makes the selfie successful. There is another factor that makes the selfie popular, namely social sharing . This concerns the urge to share your life online. The way in which consumers express themselves has become more social. Take visiting a festival as an example. If you as an event provider do not share a photo, it is as if you were not there.
But due to COVID-19, live events cannot take place. This requires creativity. How can you still actively engage in selfie marketing? Take the online event Tomorrowland Around the World as an example . Visitors shared their experiences online. As a marketer, you can respond to this by actively asking for photos from consumers and using them in your campaign.