With the Keyword Tool, you can connect keywords to generate a list of relevant keywords that reflect the content and goals of that specific page.
The best keywords aren't necessarily those with the highest search volume, as these are often also the most competitive.
Therefore, it is recommended to use a combination of high-volume special lead keywords with intermediate-volume, but more specific, keywords.
Keyword research also involves analyzing the keywords targeted by competitors' sites and determining how frequently they use them to capitalize on them.
If your website is targeting a local market, it's recommended to conduct keyword research at the national level first: people primarily search for local businesses.
When we optimize a blog post or website, we have the option of defining our keywords. This type of keyword is known as a meta keyword.
Search engine algorithms have become much smarter; they now detect keywords and rank pages automatically.
Since 2017, Google no longer considers Meta Keywords when selecting keywords.