Google Ads, formerly known as Google AdWords, is a paid advertising platform provided by Google to help businesses and marketers effectively reach their target audience on Google search results pages and Google’s partner network. In this article, we will discuss in-depth about Google Ads, its benefits, effective strategies, and how we can leverage it to achieve our online marketing goals.
List of contents
What is Google Ads?
Benefits of Google Ads
Effective Strategies in Using Google Ads
Conclusion
Google Ads is a paid advertising platform that allows us to buy phone number list display targeted ads to Google users who are searching for information about a particular product, service, or topic. These ads appear on Google search results pages, partner sites, apps, and various other Google platforms.
Other Readings
Getting to Know the Simple Future Tense Formula, How to Use It, and ExamplesHow to Use Simple Future Tense in Sentences? Complete with Examples50 Questions About Simple Future Tense with Answers and Explanations
Want to be a Digital Marketer? Read the complete Digital Marketing guide below.
Benefits of Google Ads
1. Measurable Targeting: we can target our ads based on keywords, geographic location, device, demographics, interests, and various other criteria, allowing us to reach relevant audiences.
2. Full Control over Budget: we can determine a daily or total budget for our campaign, as well as set our bids and ad spending strategy.