This isn't your typical "I'm going to tell you about the X mistakes you shouldn't make when creating your blog; I'm very clever and I've never made one." And it's not like that, because after more than five years writing this blog, 235 published articles, and several setbacks, I'm taking stock of what I've been correcting and improving, and I think it might help you to know about it.
If you're starting a blog, you may already have everything ready, your goals, and how to execute it very clearly: after all, there are dozens of articles on "how to create a blog" on Google. If that's you, skip this post.
But it's also possible that you're still thinking about it, that you're planning to launch a blog and are unsure what to prioritize. You haven't yet decided how big you want the blog to be, or how much resources you're going to dedicate to it. You may know (or not) where to start and how to continue, but not how far you can go . You may find it hard to get special lead started because you prefer to have everything prepared down to the last detail, and you're afraid that a mistake could ruin your project.
Then read this post.
The good news is that learning from others' mistakes smooths the path. The bad news is that nothing is perfect, that "evolving" and "improving" are two verbs with a beginning but no end, that learning never ends .
So if it helps, here are my mistakes.
Eight mistakes I made with my blog, and that I wouldn't repeat if I started over1. Not analyzing well the most convenient type of platform to create the blog
The truth is, I didn't give it much thought: I looked into Blogger, I took a look at WordPress, and I settled on Blogger because it seemed extremely simple, quick to implement, easy to use, and no programming knowledge was required. And because it fit what I was looking for at the time: a blogging platform where I could capture my impressions of marketing campaigns, notes on social media, and analysis of social networks and communication. My personal notebook in which to share what I already knew and what I was learning, nothing more. In the cloud and free.