If you want to develop a marketing plan focused on efficient ROI management, here are some points to consider:
Identify the objectives
Any campaign that aims to achieve positive results must have well-defined objectives and target audiences. This also affects the tools you'll use to achieve your goals.
When you know how you'll approach your actions and what results you're looking industry email list to achieve, you'll be able to choose the best strategy.
Specific KPIs
If you've already defined the objectives you want to achieve, you'll be able to define the KPIs that best fit your approach. There's a huge range of KPI measurements you can choose from for your strategy, but measuring more doesn't mean measuring better.
You don't need a list of 20 indicators that don't connect with your objectives. Make an objective selection of your indicators to achieve more accurate measurements.