Why is it important to collect email addresses

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Email marketing campaigns are a necessary part of any business strategy.

With their help, you reach people who are interested in what you have to offer, and you also manage to stay in touch with them.

The most effective way to get contacts from your website visitors is to offer them additional value.

In the "exchange" for an email address, you can offer, for example:

Important news and information
Discount or coupon code
E-book or manuals
Online webinar or course
Of course, it goes without saying that you should deliver on your part time data promise because once they leave you their information, your prospects will expect the promised content to arrive in their inbox.

Now that you have their contacts, you can stay in touch and build strong relationships with your target group.

What you are really trying to achieve is increasing brand awareness and, most importantly, converting website visitors into actual customers.

You are probably wondering, “Is this whole process really necessary?”

Of course it is!

Only a very small number of people who visit your site are ready to immediately buy your product or service.

With email campaigns, you increase their initial interest and connect people with your brand. And don’t forget that many satisfied customers will be more than willing to return to your site and make another purchase.

We believe these reasons for doing email marketing are extremely important. Don't you agree?

But instead of waiting for website visitors to see a contact form and then emailing each one individually, the process can be much simpler.

The popups you link to Mailchimp will help you a lot with this.