Which are semi-fictitious profiles that represent our ideal customers, with their demographic, psychographic, behavioral and motivational characteristics.
This way, we can write our about us page in a more targeted and personalized way.
Tell your story
The second step to writing an effective about us page is to tell our story.
Our story is what makes us unique and interesting , what allows us to create an emotional connection with our visitors, what makes us stand out from the crowd.
Our history is the common thread that links our past, our present and our future, showing ameriplan email leads our path, our successes, our challenges, our aspirations.
To tell our story , we need to answer some fundamental questions, such as:
Who are we? What is our name, our headquarters, our team, our mission, our vision, our values?
What do we do? What are our products or services, what are the benefits we offer, what are our strengths, what are our goals?
Why do we do this? What is our motivation, our passion, our reason for being, our impact on the world?
How do we do it? What is our working method, our process, our philosophy, our innovation, our quality?
Who are we doing this for? Who are our customers, our partners, our stakeholders, our beneficiaries, our testimonials?
To tell our story, we must use an engaging, simple, clear, direct, empathetic writing style .
We need to use the tone of voice that best represents our brand, whether formal or informal, serious or funny, professional or friendly.
We need to use language that speaks to our audience , whether technical or colloquial, sophisticated or simple, specific or general.