Another new feature to keep in mind is the Link Spam Update , implemented to avoid spam actions related to links. To meet this parameter it will be important to mark outgoing links with some TAGs:
rel=”sponsored” for affiliate, advertising or paid links, whether created manually or dynamically.
rel=”nofollow” for links in guest posts.
Quality content
Of course, even for the latest Google update, content is the relevant part of the ranking . The new indexing algorithm will take into account the main title of the page, the content of the tags and other published elements. It follows that the choice of titles, the use of the tag as a pseudo-keyword and the drafting of an exhaustive descriptive text are operations to be carried out with extreme care.
To get a good positioning on the SERPs after the Google update it will also be important not to overdo it in the insertion of keywords (as bots could consider this action as spamming). You should always publish quality content, valuable and useful for users. By doing so you can offer a good browsing experience, ending up conquering both visitors and Google!
As you may have understood, the latest Google update has brought with it many new features. However, it is clear jewelers email list that the action to be taken has not changed much compared to before: it is always necessary to commit to creating high-quality content . It is also necessary to publish well-made visual elements that do not jeopardize the loading speed of the pages. You will have to insert internal links in the texts, you will have to create an excellent structure for the site and study the pages, categories, tags and related details well.
It will be a good idea to include a blog within sites and e-commerce, which will need to be updated constantly. In practice, to keep up with the latest Google update and ensure a good positioning in the SERPs, you must always make the most of SEO techniques. It will be appropriate to use both on-site and off-site techniques, as well as customize them based on the site in question, the objectives set and the target audience.