What is a marketplace? Definition, main advantages and best Italian marketplaces

[suchona.kani.z]

What is a marketplace? It is one of the most popular questions on the internet. Today this term is very trendy and is continuously searched for. If you sell online, have a dropshipping store or an e-commerce, perhaps you are also interested in the topic. Well: in this article we will talk about what marketplaces are , which are the best in Italy and abroad and what advantages they have for those who sell on the web.




Let's start with the basics.


shopify logo
Start selling online with Shopify today

Start your free trial
white sneakers
black sneakers
oberlo-sketch
Marketplace: definition
The term “marketplace” was originally used in English to indicate markets held in the square.

However, today it is used in a different context and refers to a different reality, much more technological.

What is a marketplace?


A marketplace (or e-marketplace) is a virtual platform that facilitates greece email list transactions on the Internet between buyers and entrepreneurs specializing in the sale of products online .

→ Click here to launch your online business with Shopify
Its purpose is to replicate the structure of physical markets, which are generally organized by an authority or organization to provide merchants with a place to sell their products.

A marketplace, therefore, is a platform created by an intermediary to allow buyers and sellers to meet and do business.

The task of those who create the marketplace is to increase web traffic to the platform and generate a high enough number of visits to allow all sellers to have a good conversion rate .