A high-converting checkout is essential to maximizing sales in online stores. It refers to a checkout process that is fast, intuitive, and secure, reducing cart abandonment. Learn how to optimize your checkout to increase customer satisfaction and conversion rates.
A high-conversion checkout is a strategic resource that can boost your sales. Although many people see the payment page as a mere detail, betting all their “chips” on product marketing, the reality is very different.
After all, many customers go through the moment of attraction, click uk mobile database the ad, and, when it's time to finalize, abandon the purchase. This is often due to a poorly structured checkout, tiring and that does not inspire confidence in the customer.
That’s why we’ve brought you some important tips to help you optimize your payment page and increase conversions. But first, let’s learn a little more about two strategies that are widely used at checkout, which directly influence sales volume.
Shopping Cart vs Single Product
In addition to checkout, sales are also associated with a specific strategy, which can make a big difference in conversion.
The use of shopping carts is common in traditional marketplaces and e-commerce, in a sales structure that involves a variety of products.
abandoned shopping cartHowever, this is a somewhat controversial model, due to the high cart abandonment rates.
According to a survey conducted by the Baymard Institute, this rate was close to 70% in 2022. The reasons can be very diverse, but they are usually related to a complex system, with numerous distractions and highly technical information.
A single-product structure consists of having a page (known as a landing page) focused on both the advantages and benefits of the product and the customer's pain, i.e. their need. This type of approach makes the user connect emotionally and see the product as a possible solution to their problem, which significantly increases the chances of a sale.
Even if you use a marketplace or traditional e-commerce, you can still take advantage of the single-product feature, as we explained in our article “ Single-product: the strategy that can triple the conversion of your online sales ”.