The importance of Open Graph for your SEO success

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Stefanie DolhausenStefanie Dolhausen | July 12, 2018
This article addresses the on-page error message " No Open Graph Preview Image ." We'll explain what it means and how to resolve it to optimize your website's content in the on-page tool and achieve better rankings.

Error message on-page analysisError message on-page analysisWhat is Open Graph?
On social networks like Facebook, your content is made accessible to others by sharing links. The Open Graph Protocol has created a standard for optimally displaying the content of the links. Using Open Graph tags, you lebanon cell phone number list can specify how these links are displayed. If, for example, a preview image and custom text including a title are missing, an image (img tag) and the page's meta information (title & meta description) are used. This can negatively impact your click-through rate, as the preview image in particular might be inappropriate.

The rule of thumb is : Optimized snippets generally have a better click-through rate (CTR) and conversion rate.
Open Graphs tags help you optimally display your content on Facebook. The following tags should be used to ensure an optimal page preview:

og:title : Short and precise title that is displayed when sharing the page
og:description : Short description of the content according to the AIDA principle: attention, interest, desire, action
og:type : Content type, such as “website“
og:image : The image to be shared should also arouse curiosity and interest
og:url : URL to use when sharing (without parameters)