Website building: The trend

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As already mentioned, the current trend for website design is a hero image across the entire width of the website, usually with a centered H1 (heading) and a call to action. Visitors are given a specific instruction to take action right on the homepage – above the fold.



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In our example, this is an invitation to register their pet for free. As the visitor scrolls further down, they are presented with additional offers, presented in a three-column format, following the current trend, and usually accompanied by easy-to-understand icons.



Icons and buttons


Speaking of icons: Monochrome icons are increasingly being used in a flat look. This avoids three-dimensionality and uses very minimal color. Illustrations are also being designed in a flat look.





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When it comes to buttons for CTAs, you can choose between deliberately bold shapes and colors or, as is the current trend, so-called ghost buttons. These are unobtrusive buttons with only a fine outline around the link text. As with all design issues, it's crucial that everything fits your corporate design and is tailored to your target audience.


Reduced web design


Not only buttons, but also entire websites are increasingly being designed in a flat look. This cameroon phone number data involves a very reduced use of color and surfaces, and only a very few photos or elaborate images. A few solid colors and unobtrusive shadow effects or gradients support the minimalist design. The "reduce to the max" principle continues the minimalist approach of modern web design and does away with color. Overall, minimalist web design reduces loading times enormously and offers a better user experience. This distinctive design character brought about by minimalism can usually be incorporated into existing CI, but of course it must be suitable for the respective company. Some products practically cry out for color.


The menu


Last but not least: the navigation menu! To ensure users always find their way around your site, the menu must be easy to find and clearly laid out. Conventionally, the menu always starts at the top left and is usually arranged horizontally. Each menu item should have a maximum of three to four submenu items to avoid overly confusing layouts. A trend that's been popping up a lot lately is "fixed navigation," where the navigation menu, as the name suggests, is fixed at the top and therefore always visible. This is particularly convenient for long pages and improves usability when you want to switch to another menu item. But beware: a quick reminder! Mobile first was the motto! Therefore, in this context – navigation menu and mobile – I'd like to mention the hamburger menu icon. You're probably familiar with it: roll, meatball, roll – the three-line icon that hides the main navigation menu, especially on mobile versions.